Bloom Consulting is a global consulting firm specialising in Nation and City Branding and Placemaking, working for countries, regions and cities across six continents since 2003.

6 Global Offices
20+ Years Experience in the Industry

From our headquarters in Madrid and offices in Lisbon, London, Sao Paulo, Paris and Riyadh we provide countries, regions and cities with a wide range of innovative place branding services: Nation and Place Branding, Place Analytics, Placemaking, Tourism Development and the Bloom Place Academy.

Key Milestones

Dive into the key moments that have shaped our journey. From our founding in 2003 to the latest offices and projects, see how Bloom Consulting has grown and evolved over the years.

2003

Madrid HQ
Nation and Place Branding
Fun Fact

What Sets Us Apart

Unlike many other brand agencies, we only work in and for places. This is our passion. This is what we do and are good at. This is our vocation, our reason for being in business. We believe that place branding is one of the most important and beneficial actions that places must undertake.


We know that a successful place brand strategy can enable a place to thrive socially and economically, can
establish a distinctive and special identity in the minds of the people who live and work in the place, one that can change and enhance perceptions of the place in a positive way.

Meaningful Collaborations

Bloom Consulting’s expertise and intelligence tools provide valuable insights to major institutions, platforms
and data banks worldwide, among which the World Bank, the European Travel Commission, and Organisation
for Economic Co-operation and Development. In addition, the company is an official data partner of the World Economic Forum.

Professional and dedicated team

The Bloom Consulting team comprises members of different professional and academic backgrounds. The company’s values are reflected in its dedicated and enthusiastic approach to every client and every project it engages in. Analytical but creative, collaborative but independent, conceptual but practical are some of the qualities that best describe the team members.

Jose Filipe Torres

CEO, Nation and Place Branding
Global Director

Gonzalo Vilar

Managing Partner, Place Analytics Global Director

Joao Vasco Neves

Partner, Nation and Place Branding
Senior Consultant

Caio Esteves

Managing Partner, Placemaking
Global Director

Commitment to research

With the objective to advance the Nation Branding, Place Branding and Placemaking
sector, Bloom Consulting invests in research, publishes nation and place branding
research, guides and books on an ongoing basis.
All publications are freely accessible via our website sections Bloom Consulting Country Brand Ranking and Bloom Consulting Journal, so any professional or academic can learn and use this information in their own projects.



As a reference, the 14 Steps to Nation Branding is currently being used at different universities around the world, and countries use it as a guide to follow when developing or initiating a Nation or Place Branding project for the first time.

The Bloom Consulting Journal

The Bloom Consulting Journal comes from our wish to share what happens behind the scenes: how a Nation or a Place Branding strategy is built from scratch, who we do it for and who are the brand makers.

Podcast
“Bloom Consulting Conversations”

In celebration of Bloom Consulting’s 20th anniversary, we launched a podcast! On Bloom Consulting Conversations, expert guests provide valuable insights into Nation and Place Branding, Placemaking, Place Analytics and Tourism Development. Each episode focuses on one key element from the 14 Steps to Nation Branding guide, serving as a resource to improve a Nation or Place Brand Strategy.
Listen All Bloom Consulting Conversations on:

Services

  • Nation and Place Branding
  • Place Brand Measurement
  • Placemaking
  • Tourism Development

Rankings

  • Country Brand Rankings
  • City Brand Rankings
  • Place Branding Research

Clients

  • Nation Branding
  • Region Branding
  • City Branding
  • Place Branding

HQ | MADRID

La Palma 14, 1 izq.
28004 Madrid - Spain
+34 91 308 02 86 - Office
madrid@bloom-consulting.com

LONDON

3 Lloyds Avenue,
London, EC3N 3 DS - UK
+44 203 769 43 01 - Office
london@bloom-consulting.com

LISBON

Campo Pequeno 2, 10A
1700-078 Lisboa - Portugal
+351 210 936 819 - Office
lisboa@bloom-consulting.com

SÃO PAULO

Av. São Luís, 187,2º andar, Loja 16 São Paulo - SP 01046-001
+55 11 3129 3388 - Office
spaulo@bloom-consulting.com

PARIS

18 rue Amelot
75011 Paris - France
+33 1 77 10 89 24 - Office
paris@bloom-consulting.com

RIYADH

2470 Al Isfa, Al Malqa Dist.
13523 Riyadh - Saudi Arabia
+966 55 535 3300 - Office
riyadh@bloom-consulting.com

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