Our 5 Core
Placemaking and Place
Branding Services

Bloom Consulting's approach to Nation and Place Branding goes far beyond a logo, slogan and the boundaries of marketing. The team delves deep into a place to get a real feel for its identity, assets and people. Combined with the data from its inhouse tools, Bloom Consulting's findings feed an actionable strategy designed to empower brand architects to get the most out of the Place Brand through good governance. 


The approach is based around the Bloom Consulting Country Brand Wheel © – a proprietary tool created to illustrate the diversity of Place Brand touchpoints and the holistic vision yet different approaches these call for. Its five dimensions help establish the objectives behind each Nation or Place Branding project. Behind each of the wheel's dimensions – investment, exports, tourism, talent and prominence – is a specific target audience with distinct needs.


At the heart of the wheel is the Central Idea – the emotion one feels but cannot quite put into words when they interact with a place in person or online. Bloom Consulting can pinpoint this and establish how to embrace its ability to influence target audiences' perceptions, build reputation and drive purposeful action for the prosperity of the place and its people.

Bloom Consulting's approach to Nation and Place Branding goes far beyond a logo, slogan and the boundaries of marketing. The team delves deep into a place to get a real feel for its identity, assets and people. Combined with the data from its inhouse tools, Bloom Consulting's findings feed an actionable strategy designed to empower brand architects to get the most out of the Place Brand through good governance. 


The approach is based around the Bloom Consulting Country Brand Wheel © – a proprietary tool created to illustrate the diversity of Place Brand touchpoints and the holistic vision yet different approaches these call for. Its five dimensions help establish the objectives behind each Nation or Place Branding project. Behind each of the wheel's dimensions – investment, exports, tourism, talent and prominence – is a specific target audience with distinct needs.


At the heart of the wheel is the Central Idea – the emotion one feels but cannot quite put into words when they interact with a place in person or online. Bloom Consulting can pinpoint this and establish how to embrace its ability to influence target audiences' perceptions, build reputation and drive purposeful action for the prosperity of the place and its people.

Bloom Consulting's approach to Nation and Place Branding goes far beyond a logo, slogan and the boundaries of marketing. The team delves deep into a place to get a real feel for its identity, assets and people. Combined with the data from its inhouse tools, Bloom Consulting's findings feed an actionable strategy designed to empower brand architects to get the most out of the Place Brand through good governance. 


The approach is based around the Bloom Consulting Country Brand Wheel © – a proprietary tool created to illustrate the diversity of Place Brand touchpoints and the holistic vision yet different approaches these call for. Its five dimensions help establish the objectives behind each Nation or Place Branding project. Behind each of the wheel's dimensions – investment, exports, tourism, talent and prominence – is a specific target audience with distinct needs.


At the heart of the wheel is the Central Idea – the emotion one feels but cannot quite put into words when they interact with a place in person or online. Bloom Consulting can pinpoint this and establish how to embrace its ability to influence target audiences' perceptions, build reputation and drive purposeful action for the prosperity of the place and its people.

Bloom Consulting's approach to Nation and Place Branding goes far beyond a logo, slogan and the boundaries of marketing. The team delves deep into a place to get a real feel for its identity, assets and people. Combined with the data from its inhouse tools, Bloom Consulting's findings feed an actionable strategy designed to empower brand architects to get the most out of the Place Brand through good governance. 


The approach is based around the Bloom Consulting Country Brand Wheel © – a proprietary tool created to illustrate the diversity of Place Brand touchpoints and the holistic vision yet different approaches these call for. Its five dimensions help establish the objectives behind each Nation or Place Branding project. Behind each of the wheel's dimensions – investment, exports, tourism, talent and prominence – is a specific target audience with distinct needs.


At the heart of the wheel is the Central Idea – the emotion one feels but cannot quite put into words when they interact with a place in person or online. Bloom Consulting can pinpoint this and establish how to embrace its ability to influence target audiences' perceptions, build reputation and drive purposeful action for the prosperity of the place and its people.

Bloom Consulting's approach to Nation and Place Branding goes far beyond a logo, slogan and the boundaries of marketing. The team delves deep into a place to get a real feel for its identity, assets and people. Combined with the data from its inhouse tools, Bloom Consulting's findings feed an actionable strategy designed to empower brand architects to get the most out of the Place Brand through good governance. 


The approach is based around the Bloom Consulting Country Brand Wheel © – a proprietary tool created to illustrate the diversity of Place Brand touchpoints and the holistic vision yet different approaches these call for. Its five dimensions help establish the objectives behind each Nation or Place Branding project. Behind each of the wheel's dimensions – investment, exports, tourism, talent and prominence – is a specific target audience with distinct needs.


At the heart of the wheel is the Central Idea – the emotion one feels but cannot quite put into words when they interact with a place in person or online. Bloom Consulting can pinpoint this and establish how to embrace its ability to influence target audiences' perceptions, build reputation and drive purposeful action for the prosperity of the place and its people.